1. Professional Website Design
Website design is many business’s first impression. What does your website visually communicate about your company? Studies show that ugly websites turn away as many as 35% of would-be clients. Great websites are organized and designed in a way that increases sales and conversion (engaging your business).
Website visitors will judge your business by the quality of your website design. Research shows that packaging influences a customer’s thought process about the product. The book Blink by Malcolm Gladwell gives the following example:
- When 15% more yellow was added to the packaging of the popular soda 7 UP, tasters perceived more lime/lemon flavor, although the drink’s recipe had not been changed.
Perception, for website visitors, is reality. Your web design can build automatic trust between your business and website visitors. Don’t miss a chance to impress your potential customers and add to your bottom line.
2. Organized Website Layout
Every website should have a visual flow of information. If the ideal customer came to your site, what is the most important thing you would want to communicate to them? What core services would you put front and center? Most website visitors will leave if the information they are looking for is not easy to access. Different times of the year may have different important pieces, so this flow should be adjusted to fit the businesses offerings through the year.
3. A Website Blog
A website blog is a stream of new information about your business. Blogs are commonly thought of as places for individuals to rant and post opinions, but website blogs take on a different purpose when used for an organization. A blog is a great way to connect website visitors with fresh news and updates about your new products, services, and promotions. It’s also a great place to post advice to customers and clients. Additionally, fresh content posted on a blog helps improve rankings in search engines when target keywords are used. When this information is shared with Facebook, Twitter, LinkedIn and other social media sites, referrals and new business is sure to follow.
4. Social Media Buttons and Links
Social media now accounts for 18% of time online. Every business should capitalize on this opportunity for FREE marketing. Facebook, Twitter, LinkedIn, Google+ and other social media profiles can be a great connection point between your business and clients. While website information may not frequently change, social media provides a consistent stream of updates about what your business is doing. No matter how brief, these updates can keep your brand fresh in potential customer’s minds and push traffic to your website. Sharing tools on your website allows for visitors to share the information they read with their social media circles, expanding your business reach and providing free advertising.
5. Website Analytics
Businesses should know the impact of their online efforts. How many visitors are visiting my site? What are they viewing? Website analytics allow you to see how many people are visiting the site on a daily basis and how the visitors are behaving. These statistics can be used to track the effectiveness of SEO campaigns and show business owners the effects of social media marketing and blog updates. Analytics provide an inventory on a website’s strengths and weaknesses in the areas of website design, usability, and conversion. Measure your website success with website analytics.
If your website is missing these elements, consider the impact of a website with all of these tools to grow your business and see the results. Make the most of your online presence with a website that includes great design, layout, a blog, social media integration, and analytics.
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